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Every family has a story

Welcome to Ours

In the spring of 2015 the Brown family rolled up their sleeves and got to work on building their dream... a bison ranch that they could raise their growing family on.

An unforgettable amount of rusty old barbed wire was ripped out, massive amounts of brush was cut, hundreds of acres of grass was planted, miles of new fence and corrals were built and after years of blood, sweat and tears the old dairy farm centered around a unique band of glacial hills near Cadott, WI was transformed into the beautiful ICON Ranch where hundreds of bison now roam.

Join our family as we come together with other hard working ranchers to bring you artisan meats RAISED WITH PRIDE & CRAFTED WITH PASSION.

Thank you for your years of support
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FAQ

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ICON Meats is built around premium proteins like bison, elk, and venison—not commodity beef, pork, or chicken. We focus on simple ingredients, high protein, bold flavor, and responsibly sourced meat from trusted ranching partners. Leaner and cleaner than the rest, made in small batches in Cadott, Wisconsin.

More approachable than most people expect. Bison is lean, slightly sweet, and smooth; elk is rich and savory; venison is bold and savory — never gamey. New to wild meats? Start with a sampler and find your favorite.

That's the whole idea. Depending on the product, you're getting 9–16g of protein for as few as 50–140 calories, most with little to no sugar — real fuel without the junk in most convenience-store snacks. Check any product's page for its exact macros.

Simple, real ingredients. Our snacks are naturally gluten-free, with no MSG, and naturally cured — no synthetic nitrates or nitrites. Just quality meat and the essentials to keep it flavorful and shelf-stable. Always check the package for the full ingredient and allergen info.

Nope. Everything is shelf-stable — perfect for the gym bag, glovebox, lunchbox, or trail. Once opened, refrigerate and enjoy within a few days for best taste.

We're rancher-owned and source from ICON Ranch and trusted North American ranching partners. When U.S. supply of elk and venison runs tight, we partner with quality New Zealand ranches to keep flavor and supply consistent. Either way, it's real, minimally processed meat we stand behind.